Did you know property casualty agencies typically operate on a 30% close rate? That means it likely takes an agency 10,000 leads to acquire 3,000 clients. That’s 10,000 marketable leads your producers could access from a single strategic partnership with a property casualty agency.
Opportunity in the Property Casualty Space
These agency owners likely have the one thing your producers don’t have – a steady stream of renewing policyholders. This isn’t new information, but what is new is that these agency owners need your producers now more than ever before.
The “independent” property casualty agency channel – specifically personal lines – is challenged with the commoditization of auto insurance, commission rate reductions, and larger, more well-funded players entering the space.
Then there’s pressure and competition from the “direct” channel. Think Allstate, Farmers, State Farm, and AAA. These four spend billions developing product, creating marketing collateral, training their agency base, and on consumer marketing. It’s difficult for consumers to escape their reach.
This challenging, highly competitive environment creates a huge opportunity for independent life agents and financial advisors to partner with independent property casualty agencies. These agency owners are looking for a way to compete, looking for additional revenue streams – and your producers can show them where to find untapped opportunity.
Brightbox Expand Creates Opportunity in the Property Casualty Space
Brightbox Expand is a fully automated marketing platform designed to rejuvenate idle leads and create a second or third sale with existing clients. It should be used to open up significant opportunity for Life, Annuities, Long Term Care, and Disability Income sales with these strategic partners. The opportunity is there and Brightbox can be the game changer for your producers business and theirs.
Ink A Strategic Partnership With The Brightbox Conversation eBook
Once your producers have identified a potential strategic partner, they should familiarize themselves with Brightbox’s P&C Conversation eBook. This Conversation eBook is designed to help position a producer as a service oriented expert for life, annuities, long term care, and disability income products. It helps producers easily demonstrate to their potential P&C partner, how they can open up their book of business to these product lines and the revenue stream that would follow. It’s a process that will help facilitate a productive conversation resulting in an “inked” partnership.
Brightbox Expand and Brightbox’s Conversation eBook have opened the door for life producers and financial advisors to partner with property casualty agencies across the nation. Schedule a demo and download the Conversation eBook today to see what opportunities Brightbox can bring to your producers strategic partnerships.